This month (May 2019) will bring the one year anniversary of GDPR. I was NOT a huge fan of GDPR when it was first announced. In fact, I suggested to several clients that they stop serving European members because GDPR was too onerous. (None of them took my advice!)
But I’ve come to love GDPR for one reason: it has forced us to finally pay attention to how we’re managing data (and forced the AMS vendors to help with that).
If you’re going to be GDPR compliant, you have to know where all of your data is, and you have to know how it’s being managed.GDPR aside, those are really good things to know. For marketing, for communications, for customer service, actually knowing where all of your data is is really, really important. And GDPR forces us to know this.
So yeah, GDPR is a pain. But it also brings us some nice benefits. So even if you’re not required to be GDPR compliant, if you haven’t already, look into what it takes. You might find it beneficial!