Garbage in, gospel out

Garbage in, gospel out

We've all heard the phrase "Garbage in, garbage out." If the data entered into the system is bad, any reports coming out of it will be bad. Simple.

But what about "Garbage in, gospel out"? (I first heard this from my father.) Translated, this is reflected in the attitude of "If the system says it is so, it must be."

We've probably all encountered this with a consumer goods company when the customer service rep says "Sir, my records show your service is working fine," as I sit on my end with no internet service.

The antidote to Garbage in, Gospel out is "Trust, but verify." It's ok to assume your data reports are good, as long as you've verified they are good! One way to verify your data is through the use of data integrity reports.

Wes's Wednesday Wisdom Archives

Some context, please

April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where …

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Eventually automated emails get ignored

April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new …

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The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they …

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Be careful about “solutioning” too quickly

March 31, 2021

Be careful about “solutioning” too quickly One of the great things about software developers is …

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What’s our next action?

March 24, 2021

What’s our next action? As you can imagine, I spend a lot of time in …

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Don’t automate for the sake of automation

March 17, 2021

Don’t automate for the sake of automation I’m the laziest person in the world. I …

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Don’t forget about what got better

March 10, 2021

Don’t forget about what got better Negativity bias is the tendency to focus on only …

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Give a little at a time rather than taking away

March 3, 2021

Give a little at a time rather than taking away I’m sure there’s research somewhere …

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First, you gotta have the data

February 17, 2021

First, you gotta have the data When I work with clients on a new AMS …

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Work on your relationship with your AMS vendor

February 10, 2021

Work on your relationship with your AMS vendor It is no coincidence that my most …

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