Garbage in, gospel out

Garbage in, gospel out

We've all heard the phrase "Garbage in, garbage out." If the data entered into the system is bad, any reports coming out of it will be bad. Simple.

But what about "Garbage in, gospel out"? (I first heard this from my father.) Translated, this is reflected in the attitude of "If the system says it is so, it must be."

We've probably all encountered this with a consumer goods company when the customer service rep says "Sir, my records show your service is working fine," as I sit on my end with no internet service.

The antidote to Garbage in, Gospel out is "Trust, but verify." It's ok to assume your data reports are good, as long as you've verified they are good! One way to verify your data is through the use of data integrity reports.

Wes's Wednesday Wisdom Archives

Engagement is measured by the customer

May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click …

Engagement is measured by the customer Read More »

A Data Integrity Report…for Reports!

July 29, 2019

I’ve written elsewhere about the value of data integrity reports. But one of the most …

A Data Integrity Report…for Reports! Read More »

A change of systems requires a change of mindset

July 8, 2019

Every AMS vendor will tell you that the toughest part of implementing a new system …

A change of systems requires a change of mindset Read More »

Clean as you go

March 28, 2019

A good cook or baker knows that, when working in the kitchen, you clean as …

Clean as you go Read More »

Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of …

Baby Steps Read More »

Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t …

Success Requires Discipline Read More »

Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook …

Take a moment to be grateful Read More »

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …

KPIs and Dashboards Read More »

Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of …

Documenting Process is Critical Read More »

Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …

Motion vs. Action Read More »

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