Engagement is Measured by the Customer

I've written a bunch about measuring engagement in the past. (Click here to read one of my favorites.)

But one thing that's critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean.

For some members, just being able to read your communications (e.g., magazine, e-newsletter, online community) is engagement enough (we oldtimers used to call these members "mailboxers").

For other members, engagement means attending some or all of your association's events.

And finally, for some it means volunteering; speaking, writing, serving on committees.

But the point is, each of these members feels as engaged as they need to be. And it may be difficult for the association to determine if the individual is "engaged enough."

So as you're measuring engagement, if you find you've got a distribution of members spread all over the engagement map, don't fret; it may be exactly what each member wants!

Wes's Wednesday Wisdom Archives

Just because you can…

January 20, 2021

Just because you can… In response to a recent Wednesday Wisdom on averages hiding the …

Just because you can… Read More »

Always ask “Why?”

January 13, 2021

Always ask “Why?” Little kids ask “Why?” all the time, because they are sponges for …

Always ask “Why?” Read More »

Averages hide the extremes

January 6, 2021

Averages hide the extremes I can’t remember where I first heard it, but “averages hide …

Averages hide the extremes Read More »

Look up PARTIAL names!

December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full …

Look up PARTIAL names! Read More »

Not Just Technology

December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management …

Not Just Technology Read More »

Consider quitting

December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” …

Consider quitting Read More »

There is nothing so permanent as business rules

November 25, 2020

There is nothing so permanent as business rules Nobel Prize-winning economist Milton Friedman said, “There’s nothing …

There is nothing so permanent as business rules Read More »

Budget for feature discovery and adoption

November 18, 2020

Budget for feature discovery and adoption When developing a budget for implementation of a new …

Budget for feature discovery and adoption Read More »

Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management …

Customize staff pages for better user adoption Read More »

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an …

Don’t ask questions for which you already know the answer Read More »

Scroll to Top