Search Results for: engagement

Engagement is measured by the customer

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some …

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Using Interactional Data to Increase Engagement and Revenue

  Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality …

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New Article Posted – Using Interactional Data to Increase Engagement and Revenue

Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality to …

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New Article Posted – Measuring Engagement: Just a Fad, or Here to Stay?

Within the association community, there is always buzz around something. For the past several years, the buzz was “big data.” More recently, the buzz has turned to engagement, specifically measuring member engagement. In fact, in my latest annual one-question survey, engagement was the most commonly identified issue from respondents. Click here to read the rest …

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Obstacles to Measuring Engagement

From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from his excellent …

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New Article Posted – Obstacles to Measuring Engagement

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from …

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