Don't let your customers edit their names online!
This issue came up recently and I was surprised because I thought we were past this. The issue is this: If you allow your members and customers to view and edit their profile online, as a rule, you should never allow them to edit their first or last name. This is a rule that should have no exceptions.
If the customer needs to change his or her name, they will have to contact the association directly and the changes can be made by staff. A minor inconvenience, but absolutely necessary.
So why not let the customer self-serve?
Because if the customer provides their login information to another person, that person could go in and change everything (e.g., first name, last name, address) and effectively "overwrite" the history of the person this record actually belonged to. (I've been around long enough to see this happen more than once at more than one organization, including one just recently!) And this is a bigger problem to solve than the minor inconvenience of the customer having to contact you directly to change that information.
So check your portal: If customers can change their names, stop allowing that!
![]()
Wes's Wednesday Wisdom Archives
Is a college degree really required?
Is a college degree really required? I saw a job listing last week for an […]
Small actions become big wins
Small actions become big wins I’ve written before about how data accretes, the idea that […]
Try not to OFFEND your members…
Try not to OFFEND your members… I recently received an email from an association where I’ve […]
How will you use that data?
How will you use that data? One of the beauties of technology today is how easy […]
Pennywise and pound foolish
Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to […]
How you respond matters
How you respond matters Very recently I wrote that I measure customer service by how […]
Your one non-renewable resource
Your one non-renewable resource For any project, the three primary resources are time, money, and […]
No system is perfect
No system is perfect When working with my clients on the selection of a new […]
Ask your members to update their info
Ask your members to update their info One of the greatest data management challenges any association […]
Customer vs. staff
Customer vs. staff In a properly designed AMS, when the customer goes online to your […]
