Don't forget about what got better
Negativity bias is the tendency to focus on only those things that aren't working, rather than focusing on what has improved. I've observed that during a switch from one AMS to another, frequently staff will fall into this trap. The result can be as simple as spending too much time on trying to fix something that isn't that important, to the extreme of staff believing the entire implementation has failed.
True story: I once had an executive director tell me an AMS implementation I was assisting with was a "complete failure" (her words) because we had gone live with one piece of functionality still not working. In her mind, this proved the project had failed, even though everything else had launched properly and they had seen many significant improvements over the old system. (The punchline is that not only was the functionality fixed within weeks, but that "failed" system has been used by the association for over 12 years now!)
So our job is to make sure we communicate the successes that any given project has achieved, as frequently as possible. Humans have a tendency to focus on the negative and flat out forget the positives. So we have to help them re-focus by reminding them of everything that has improved.
![]()
Wes's Wednesday Wisdom Archives
Write it down!
Write it down! If you’re in the market for a new AMS (or any new […]
Why “weeding the garden” is so important
Why “weeding the garden” is so important One of the most important activities for maintaining […]
It’s time to stop excusing association professionals
It’s time to stop excusing association professionals I worked in associations for nearly 10 years, […]
More demos is not better
More demos is not better When I work with clients on selecting a new system, […]
The database owner should be “passionate”
The database owner should be “passionate” I’m frequently asked by my clients: “Who should we […]
Discipline is required
Discipline is required Last week I discussed the importance of taking action. To manage data […]
Action is required
Action is required Over my many years of consulting, one thing I’ve noticed about many associations […]
Some data analytics tips from the DAN “Science Fair”
Some data analytics tips from the DAN “Science Fair” Last week I had the opportunity […]
Are all your processes frictionless?
Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love […]
Trends don’t need perfect data
Trends don’t need perfect data When it comes to analyzing data trends (changes in data […]
