Don’t confuse motion with improvement

Don't confuse motion with improvement

I wrote recently how action can produce information. But an important corollary to that idea is that action alone does not necessarily mean improvement.

For example, how much time do we spend preparing board materials that the board never looks at, and even if they do look at it, won't take any action on the information provided? (I mean, sure, this probably never happens at your association...)

I recall once as an association staff person many decades ago spending literally weeks preparing a three inch three-ring binder for our board meeting. At the end of the meeting, the board chair, with barely a glance at me, handed me the binder and said "Do something with this."

The reality is that far too often, we're taking action (in motion) but we're not really improving anything.

So think about all the things you do: the data you're collecting, the reports you're running, the marketing you're sending; all of them are motion, but are they really accomplishing something?

Motion alone is not improvement.

Wes's Wednesday Wisdom Archives

Please don’t do this…

December 17, 2025

Please don’t do this… I’ve noticed a trend among online retailers that I want to […]

AI is perpetually patient

December 10, 2025

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]

User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their […]

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), […]

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top