Consumer demands change and technology changes
When I work with clients on the selection of a new AMS, I'll often hear the client say things like "We feel like we've failed because we need to find new technology." But this may be untrue. Very often, changes in consumer demand will require associations to have technology to support those demands. Consider these examples:
- Text messaging: Only a few short years ago, it was almost unthinkable to send texts to your members. Now many members are saying "I'd prefer if you text me before you email me."
- Webinar registration: Once again, just a few short years ago, the entire concept of webinars barely existed. But now we need to be able to accommodate webinar registration and we need to make it as easy as possible for members and customers to register (e.g., don't require a payment page for a free webinar).
- Online event cancellations: There was a time when my clients said "If someone wants to cancel, they need to call me, so I can charge them a cancellation fee or give them a credit or try to convince them to send someone else to the event." But customers these days want full self-service. And allowing the customer to cancel his or her registration online is one way to let the customer serve him or herself.
These are just three examples. There are many more.
Time changes, technology changes, consumer demands change. Ideally, your current vendor can make changes to their product to address these changes. But if not, changing your technology is not necessarily a sign of failure; it's often a sign of growth!
![]()
Wes's Wednesday Wisdom Archives
The power of users groups!
The power of users groups! Last week I had the honor and pleasure of speaking […]
Associations are complex businesses!
Associations are complex businesses! One of the reasons managing data at an association can be so […]
Snapshots are required
Snapshots are required Recently a couple of different clients have asked me why it’s necessary […]
“It’s in the database…”
“It’s in the database…” I often joke with my clients that AMS nirvana looks like […]
Using the Pomodoro Technique for data management
Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, […]
You need a PLAN to deal with duplicates
You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No […]
Asking for more is a good sign…
Asking for more is a good sign… A client who had recently implemented a new […]
Take action…
Take action… “The greatest wisdom not applied to action and behavior is meaningless data.” – […]
The Rule of 100 and 1,000 revisited
The Rule of 100 and 1,000 revisited I’m finding that the “Rule of 100 and […]
You gotta wanna
You gotta wanna Long ago I heard a training consultant say you can’t train people […]
