Wes’s Wednesday Wisdom

Don’t ask if you’re not going to answer!

Don’t ask if you’re not going to answer! In the past week, on three different occasions, I’ve filled out forms on websites requesting more information from the company about their services. These forms are on their websites explicitly for potential buyers to complete so that the company can provide a quote or more specific information about

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Why data matters

Why data matters I write about data because managing our data effectively will help us better manage our organizations. Better data can lead to improved marketing and communications, improved revenue, and ultimately help us achieve our mission. Which is why I become so frustrated when I receive email marketing messages from organizations that clearly demonstrate the organization

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