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New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind

I’ve posted a new article on my website. While most of my clients use centralized association management software (AMS) systems, which are designed to manage all of an association’s data, almost every one of my clients also uses some third-party system in addition to the AMS. Examples of third-party systems include broadcast email systems (e.g., MagnetMail, …

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New Article Posted – Why Associations Struggle with Business Intelligence

I’ve posted a new article on my website.   For over five years, I have been writing about the benefits of business intelligence for associations. And for five years I’ve been waiting to see signs of more associations adopting a business intelligence approach to using data. I’ve been waiting patiently for case studies of associations using …

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New Article Posted – What's Plaguing Associations 2012 – The Dog That Didn't Bark

I’ve posted a new article on my website. For six years I have conducted a one-question, non-scientific survey of association executives, asking them “What data management/database issue are you being challenged with right now?” This year I received over 170 responses from association executives representing all types and sizes of associations. As I always do, I’ve …

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New Article Posted – Relevance is the Key to Understanding Your Audience

I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over 152 million blogs. And by my count, some 99 kabillion Facebook posts. Depending on which study you cite, American consumers are exposed to anywhere from 300 to 3,000 marketing messages every day. There’s too much noise. …

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New Article Posted – Treat Your Volunteers Like the Gold That They Are

I’ve posted a new article on my website. Ask yourself this: In the past month, how many times have you heard one of your colleagues, friends, or neighbors say something like “I’m sorry, I can’t make your party this weekend, because I’m volunteering at the 7-11.” or “I won’t be at the Scout meeting tonight because …

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New Article Posted – The Four Key Ingredients to a Successful AMS Implementation

I’ve posted a new article on my website. There are several ingredients to a successful AMS implementation. I’ve identified four key ingredients here. Part of this was prompted by a presentation from Alan Weiss, and part of it was prompted by my own work in the field. Here are four of these best practices that can …

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New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know. …

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New Article Posted – Seven Steps for Selecting a New Association Management System

I’ve posted a new article on my website. Although every system selection process has its nuances (over the past dozen years I’ve completed nearly a hundred with my clients), there are generally seven steps that I follow for helping associations select a new association management system (AMS). Click here to read the rest of the article. Of …

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