Are you collecting (and using) the mobile phone numbers of your members? If you aren't, it might be time to consider doing it.

Here's the thing about mobile phone numbers: For a certain demographic (e.g., ME), the mobile number is sacred. Only the most important people (and companies) in my life have that number.

But for other demographics (e.g., millennials and non-dinosaurs NOT like me), their mobile number is their PREFERRED method of communication. It is exactly how and where they want you to reach them.

Does your membership want you communicating with them via text? You might be surprised by that answer.

Working with a client recently, they explained to me that their members (surgeons) are never at their desks, but always have their phones with them. And their preference is that the association communicate with them via text! Given the age of their demographic, that surprised me. But then, I'm not a surgeon!

So if you've always assumed that members do NOT want to receive texts from you, you might need to question that assumption.