Are all your processes frictionless?
I'm not a huge fan of buzzwords, but I love the word "frictionless" as it applies to data management.
Frictionless is a fancy word for making a process as effortless as possible. Or as I like to say, with a minimal number of hoops to jump through.
When I work with my clients on business processes, I'm always looking for ways to eliminate steps. I will ask: "What are we trying to achieve? And what is the minimum data required (MDR) to achieve that?"
Amazon's "Buy Now" button is a great example of this. With "Buy Now" I choose a product, I click "Buy Now" and Amazon defaults in my shipping address and payment information. (I can still change these if I like.) This is frictionless buying.
So take a hard look at all of your processes and ask yourself: "Are these as frictionless as we can make them?"
![]()
Wes's Wednesday Wisdom Archives
Don’t forget to celebrate!
Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because […]
Three thoughts on duplicate records
Three thoughts on duplicate records Duplicate records are a reality in any database of any size, […]
Please don’t do this…
Please don’t do this… I’ve noticed a trend among online retailers that I want to […]
AI is perpetually patient
AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]
User adoption is (almost) all that matters…
User adoption is (almost) all that matters… I was speaking with an association recently about their […]
When “overcommunicating” becomes overwhelming
When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]
Communicating when there is a major technology change
Communicating when there is a major technology change For those of you who are ASAE […]
Everything works, until it doesn’t.
Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]
Some things are unknowable
Some things are unknowable One of the most challenging aspects of moving to a new […]
Do we have access to that data?
Do we have access to that data? When I work with my clients on a […]
