Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Perfection is expensive (in fact, it’s not possible!)

April 22, 2026

Perfection is expensive (in fact, it’s not possible!) “Perfection is expensive. The last 5 percent […]

AI is a journey, not a destination

April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking […]

Action produces information

April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do […]

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well […]

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top