Success is measured by….?

According to this poster, which hangs in my childrens’ school (and I’ve seen it in other schools, too), success is measured by effort.

But nothing could be further from the truth.

Success is measured by clearly measurable objectives. How does one measure “effort”?  Imagine telling your members that the recent annual meeting, which saw a 25% drop in attendance, was a success, because you made a great effort. You think they would buy it?

What are they teaching our children?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Scroll to Top