Ownership is Required

Ownership is required

When asked for the most common reason AMS implementations fail, I typically respond "lack of testing." But implementation is only the first step in the process. Long-term success for the AMS requires ownership.

What do I mean by ownership? I mean that someone (or a team) internally has actual responsibility for the long-term success of the AMS. Too often what happens after implementation is each department takes ownership of only its own area, which ultimately leads to silos and, longer-term, to a system that is no longer working at optimal levels.

Once you're past implementation, someone (or a team) has to have responsibility for the ongoing maintenance and support of the system. If your organization doesn't or can't have a single individual do this, create a team of representatives from key areas (typically membership, events, and finance, along with others) that are responsible for working together to keep things on track. (Click here to read more about these teams.)

But whether it's one person or a team, the "owner" has to be clearly identified and has to focus on the long-term success of the system. The system will not take care of itself!

Wes's Wednesday Wisdom Archives

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February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …

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Documenting Process is Critical

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Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …

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Are You Answering Your Calls?

February 7, 2019

I’ve written about this before, but apparently I have to keep repeating it. If you’ve …

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Who do you trust?

January 31, 2019

Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for …

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Set benchmarks to measure progress

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It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, …

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You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set …

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"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except …

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Know Your Audience Before You Speak

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This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, …

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"Behavior is a function of the person in their environment."

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Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

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