Once you know, what will you do?
I've yet to meet a client who didn't require, in some form or another, some way to analyze their data. Whether it was simple queries or reports, or more advanced dashboards or analytics, everyone wants to be able to analyze their data.
And that's a good thing.
But the first question that should be asked whenever we decide to analyze any data is "Once we've analyzed the data, what next action will we take as a result of that analysis?"
Or put more simply, "Once you know, what will you do?"
"That's interesting" or "It would be good to know" are not actions. "Let's try a different marketing message" or "Let's change the price on that" or "Let's stop doing that" are actions. Even "That's working, let's keep doing what we're doing" is an action!
So before you spend a lot of time and energy analyzing any data, ask yourself, "Once I know, what will I do?"
Wes's Wednesday Wisdom Archives
Cheaper now; costlier later.
Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who […]
The unified shopping cart: Dreams vs. reality
The unified shopping cart: Dreams vs. reality One of the more common requests I hear […]
Don’t forget to celebrate!
Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because […]
Three thoughts on duplicate records
Three thoughts on duplicate records Duplicate records are a reality in any database of any size, […]
Please don’t do this…
Please don’t do this… I’ve noticed a trend among online retailers that I want to […]
AI is perpetually patient
AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]
User adoption is (almost) all that matters…
User adoption is (almost) all that matters… I was speaking with an association recently about their […]
When “overcommunicating” becomes overwhelming
When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]
Communicating when there is a major technology change
Communicating when there is a major technology change For those of you who are ASAE […]
Everything works, until it doesn’t.
Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]