Once you know, what will you do?
I've yet to meet a client who didn't require, in some form or another, some way to analyze their data. Whether it was simple queries or reports, or more advanced dashboards or analytics, everyone wants to be able to analyze their data.
And that's a good thing.
But the first question that should be asked whenever we decide to analyze any data is "Once we've analyzed the data, what next action will we take as a result of that analysis?"
Or put more simply, "Once you know, what will you do?"
"That's interesting" or "It would be good to know" are not actions. "Let's try a different marketing message" or "Let's change the price on that" or "Let's stop doing that" are actions. Even "That's working, let's keep doing what we're doing" is an action!
So before you spend a lot of time and energy analyzing any data, ask yourself, "Once I know, what will I do?"
Wes's Wednesday Wisdom Archives
It’s hard to get UNangry
It’s hard to get UNangry I often emphasize to my clients the importance of testing […]
Some history IS important!
Some history IS important! When I’m advising clients on data conversion (moving data from one […]
“Many mickles make a muckle.”
“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this […]
It’s easy to collect; it’s harder to manage
It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS […]
Tell them why you want the data
Tell them why you want the data Because data is so easy to collect these […]
Don’t get hung up on something minor
Don’t get hung up on something minor I’m a problem solver. I love to solve […]
Be flexible, especially for unusual requests
Be flexible, especially for unusual requests One of the great benefits of off-the-shelf association management software (AMS) […]
“Her eyes were bigger than her stomach.”
“Her eyes were bigger than her stomach.” When I was a child, my siblings used […]
Once you buy crap…
Once you buy crap… “When you buy something cheap and bad, the best you’re going […]
It could always be worse
It could always be worse Because most of us don’t have the benefit (like I […]