KPIs and Dashboards

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session he stated that KPIs must be presented in real-time in order for them to really be adopted.

I think he’s almost right; KPIs need to be as close to real-time as feasible. In other words, if the KPIs are 24 hours out-of-date, that’s probably OK. If they are weeks old, not-so-much.


But here’s the thing. For most of the “typical” KPIs thatassociations are seeking (e.g., membership counts/renewals, event registration counts, fundraising revenue), your AMS should already provide you with that information, and in a dashboard format.

If you’re not able to get dashboards from your AMS, contact your vendor and find out if you can. Or contact me, and I can help you find a better AMS!

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Scroll to Top