When it comes to managing data successfully, process is critical. For example, a client of mine recently discussed how important it is for them to capture notes across their organization. As different departments talk to members and customers, it’s critical for staff to capture these conversations in the database.
But the reality is this: if the data is not entered consistently (i.e., all the time and always the same way), the data will be mostly useless. The process needs to be clear (who does it, when do they do it, how is it entered) and it needs to be done every time.
And of course, it needs to be documented!