It’s easy to collect; it’s harder to manage

It's easy to collect; it's harder to manage

The beauty of today's highly configurable AMS products is that they make it very easy to collect and store data. But configuring the system is actually the easy part. The "hard" part is ensuring there is a process in place to collect and manage the data and that this process is executed consistently over time.

My experience with my clients is that very often good ideas are initiated but long-term follow-through is missing. For example, I once worked with a client who had about a dozen different demographic fields in their system with data that wasn't really being populated or used. When I asked why, the answer (three separate times) was a variation of "We had a marketing director who wanted to collect that data, and when she left, we stopped collecting it." (This was three different marketing directors!)

It's very easy to set up the system to gather data, and often it's even relatively easy to initially populate that data (e.g., use a survey to collect a member's area of expertise). But that data needs to be managed over time or it quickly loses its value. That's where the challenge lies.

So if you're tempted to start collecting some new data points, make sure you have a plan for not only collecting and storing that data, but managing that data for years to come.

Wes's Wednesday Wisdom Archives

MDR (Minimum Data Required)

August 31, 2022

MDR (Minimum Data Required) I’ve written about minimum viable product (MVP) in software development in the …

MDR (Minimum Data Required) Read More »

Simpler and Faster is Better

August 24, 2022

Simple and Faster is Better Earlier this week I was fortunate enough to attend a …

Simpler and Faster is Better Read More »

Patience and grace

August 17, 2022

Patience and grace A past client of mine recently told me: “You inspire confidence and …

Patience and grace Read More »

Sometimes you just have to try it and see what happens

August 10, 2022

Sometimes you just have to try it and see what happens The single greatest key …

Sometimes you just have to try it and see what happens Read More »

Training and testing

August 3, 2022

Training and testing I’ve written before that the best form of training follows this process: …

Training and testing Read More »

How to save a “failing” project

July 27, 2022

How to save a “failing” project It is not unusual for me to receive a …

How to save a “failing” project Read More »

How to avoid the “IT black hole”

July 20, 2022

How to avoid the “IT black hole” Going all the way back to my days …

How to avoid the “IT black hole” Read More »

The “People” are important!

July 13, 2022

The “People” are important! I’ve written a lot about people, process, and technology over the …

The “People” are important! Read More »

Always look for the MVP

July 6, 2022

Always look for the MVP I first wrote about minimum viable product (MVP) just three …

Always look for the MVP Read More »

The longer you take, the longer it will take

June 29, 2022

The longer you take, the longer it will take It may sound like a tautology, …

The longer you take, the longer it will take Read More »

Scroll to Top