How will you use that data?

How will you use that data?

One of the beauties of technology today is how easy it is to collect data. Add a field to your database, set up a survey, collect the data. Couldn't be easier, right?

But there are several trade-offs involved (as there always are!). One of those is that odds are good that whatever data point you choose to collect will likely need to be maintained over time (i.e., it's not a static piece of data, like date of birth, but a dynamic one like area of practice).

And so when you decide to collect a new piece of data, you should ask yourself several questions, including how will you collect the data, who is responsible for collecting it, and who is responsible for keeping it updated.

But here's the most important question of all: what will you DO with the data once you've collected it? Are you collecting it to learn more about your audience and thus change how you interact with them? Or is it "just interesting" data? What action will you take?

My rule of thumb is simple: If the data you want to collect doesn't give you the opportunity to change how you do things, then it's probably "just interesting" data and won't be worth the effort to collect.

So be wary of collecting new data. Just because it's easy to do doesn't mean you should do it.

Wes's Wednesday Wisdom Archives

The power of users groups!

September 13, 2023

The power of users groups! Last week I had the honor and pleasure of speaking […]

Associations are complex businesses!

September 6, 2023

Associations are complex businesses! One of the reasons managing data at an association can be so […]

Snapshots are required

August 30, 2023

Snapshots are required Recently a couple of different clients have asked me why it’s necessary […]

“It’s in the database…”

August 16, 2023

“It’s in the database…” I often joke with my clients that AMS nirvana looks like […]

Using the Pomodoro Technique for data management

August 9, 2023

Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, […]

You need a PLAN to deal with duplicates

August 2, 2023

You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No […]

Asking for more is a good sign…

July 26, 2023

Asking for more is a good sign… A client who had recently implemented a new […]

Take action…

July 19, 2023

Take action… “The greatest wisdom not applied to action and behavior is meaningless data.” – […]

The Rule of 100 and 1,000 revisited

July 12, 2023

The Rule of 100 and 1,000 revisited I’m finding that the “Rule of 100 and […]

You gotta wanna

July 5, 2023

You gotta wanna Long ago I heard a training consultant say you can’t train people […]

Scroll to Top