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Close the loop!

13 June 2019, by , in Random Thoughts, No comments

If your association does a call for presentations for any of your events, do you provide feedback to those submitters whose presentations were not accepted? Or do you simply send a generic “Thanks for applying but your presentation was not accepted” note? If you’re not providing feedback on WHY the presentation was rejected, you’re missing an opportunity to educate your audience and help them improve their submissions next time.

I recently served in a volunteer capacity evaluating submissions for a technology conference. There were over 200 submissions received, with fewer than 60 sessions being selected. Several times the committee agreed that a particular session would be more appropriate for a different conference hosted by the same association. But when I inquired if this feedback would be shared with the applicants who were being rejected, I was told no.

I understand it takes more time and effort to explain why a session proposal was rejected, as compared to just sending a generic rejection letter. But providing no feedback at all simply frustrates the submitter (“What was wrong with my application?”) and your organization is missing a tremendous opportunity to help improve applications over time.

Close the loop! Help educate your submitters!

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“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance
Wes Trochlil

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