Wes’s Wednesday Wisdom

When “overcommunicating” becomes overwhelming

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And that can be true in marketing, as well. In my experience, it’s not unusual for members to actually know very little about what their association does, beyond the meetings they’ve actually participated in. So in […]

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Communicating when there is a major technology change

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware that ASAE recently when through a major technology infrastructure change, which had a direct impact on the member experience online. For example, because of these changes, anyone with a previous login had to update their password

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The three “buckets” of contact data

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), there are three “buckets” of data being collected: Contact information (name, address, phone, email) Transactional information (stuff they’ve purchased) Demographic data (information about the individual or organization, e.g., lines of business, areas of interest, professional status, etc.). Of these three, the most

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Balancing what is possible with what is realistic

Balancing what is possible with what is realistic When I work with clients on technology projects, I’ll tell them “These are blue sky discussions. Nothing is off the table.” I’ll usually follow that up with “But just because we discuss something doesn’t mean you’ll actually get that something.” Because even if what is being discussed

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“Humans want to be surrounded by beauty.”

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – Susan Cain Susan Cain was a keynote speaker at ASAE’s Annual Meeting this past August, and when she uttered these words, I immediately thought of data management systems (stick with me here…). One of the most common complaints I hear from

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