Wes’s Wednesday Wisdom

The three “buckets” of contact data

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), there are three “buckets” of data being collected: Contact information (name, address, phone, email) Transactional information (stuff they’ve purchased) Demographic data (information about the individual or organization, e.g., lines of business, areas of interest, professional status, etc.). Of these three, the most

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Balancing what is possible with what is realistic

Balancing what is possible with what is realistic When I work with clients on technology projects, I’ll tell them “These are blue sky discussions. Nothing is off the table.” I’ll usually follow that up with “But just because we discuss something doesn’t mean you’ll actually get that something.” Because even if what is being discussed

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“Humans want to be surrounded by beauty.”

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – Susan Cain Susan Cain was a keynote speaker at ASAE’s Annual Meeting this past August, and when she uttered these words, I immediately thought of data management systems (stick with me here…). One of the most common complaints I hear from

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Don’t miss this year’s DAN Science Fair!

Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips to make the following important announcement: **The third annual Data Analytics Network Data Science Fair is coming on Tuesday, October 7, 2025!**  This is a FREE in-person event in Arlington, VA, taking place from 3pm-5pm (with a happy hour sponsored by Higher

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Don’t ask if you’re not going to answer!

Don’t ask if you’re not going to answer! In the past week, on three different occasions, I’ve filled out forms on websites requesting more information from the company about their services. These forms are on their websites explicitly for potential buyers to complete so that the company can provide a quote or more specific information about

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