Last night kicked off Personify’s rebranded annual users conference Personifest. Eric Thurston, Personify’s CEO, discussed several issues related to the ownership transition at Personify over the past year. But the most important announcement from my perspective was that Personify has begun a partnership program where companies outside of Personify can be “certified” as implementation partners. This is important because I feel strongly that every AMS provider needs to be able to an ecosystem of alternative professional services providers, and this is a step in that direction.

The two initial partners announced are benel Solutions and Brightfind.

Full disclosure: EDM is an independent third-party consulting firm. This means we have no financial relationship with any of the vendors mentioned in this blog. We provide unbiased opinions on what we see.