Zappos and Facebook

Admittedly, I’m not much of a social media maven. I’m on Facebook, LinkedIn, Plaxo, and maybe a couple of others, but I don’t actively “work” these sites. I know some think this is the wave of the future, but I’m not seeing much business return at this point.

Having said that, I was a bit surprised by what I saw today. I ordered some shoes at zappos.com, and at the end of the order process, the screen actually asked me if I wanted to write a note on Facebook about my purchase. It even gave me suggestions about what to write (e.g., “I just bought these awesome shoes at Zappos.”).

Now, I’m impressed that Zappos has built this step into their sales process. It probably costs them next to nothing, and it’s good viral marketing. But I gotta tell you, my first response was, “Who the hell cares about the shoes I just bought?”

Then again, my reaction may explain exactly why I don’t spend much time on Facebook.

And for the record, I’m a big Zappos fan.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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