This Doesn't Inspire Confidence

I received an email from Aptify inviting me to attend an upcoming demonstration. I clicked on the link provided and was taken to a page that read "The resource cannot be found." Needless to say, this does not inspire confidence in their product.

It's critically important to check all your links prior to sending a broadcast email. It's doubly-important when you're selling software that's designed to help you do this (i.e., promote your products via your website).

What kind of quality control does your organization have?

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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