New Article Posted – Managing Data at an Association is NOT the Same as a For-profit Business

One of the more common lamentations I hear from my association clients is that associations need to manage their database and website more like a for-profit business. This is often characterized as: “We should be more like Amazon!”

Setting aside the issue of Amazon’s budget (in the billions) and profitability (very often not at all!) I sympathize with this perspective. I’ve written about it in the past. (See here, here, and here for just a few examples.)

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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