I started my career as a membership assistant at a trade association. We had 500 organizational members, and dues renewals were run once per year, late in the year, due on January 1.
But we also had a 90-day grace period, meaning the companies had up to 90 days past the due date to pay their dues. Which meant, of course, that we spent nearly six months out of the year chasing dues payments from current members (first dues notice went out in late October or November, last one went out in March).
It’s time for associations to get rid of the membership grace period. And here’s why:
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