New Article Posted

I’ve posted a new article on managing volunteer data. Click here to read it.

One thing that distinguishes associations from almost all of their for-profit competitors is volunteers. Whether it’s your board of directors, committee members, speakers, or writers, associations have a strategic advantage in that their “customers” are actually developing the products and services that associations ultimately sell. And the association’s “customers” often are creating the actual content that the association provides (e.g., speakers and writers).

And yet, most of my clients struggle with managing data related to their volunteers. Click here to read the rest of the article…

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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