In the past I’ve written about how much I hate taking surveys. (Read that here.) One of the reasons I hate taking surveys is that most survey takers never tell you what will change (or has changed) as a result of the feedback provided.
So I was delighted to read an email missive from ASAE, about their upcoming Annual Meeting, which specifically outlined what they’re changing about the conference based on feedback from last year’s conference. Here are a couple of examples:
- You said: The Expo Hall hours are too short, and too often.
- Our response: The expo hours have been extended on Sunday and Monday for those of you who need a little more time on the floor. And, there will be no Expo hours on Tuesday.
- You said: I need a place to connect individually with certain exhibitors.
- Our response: Introducing the Business Connection Lounge. Schedule a private demo, present your RFP, or just catch up with your favorite sales associates in our exclusive lounge open Sunday—Tuesday during non-Expo hours.
They included several examples, but you get the point. ASAE asked for feedback, attendees provided it, and ASAE changed what they do based on that feedback. But more importantly, ASAE communicated what feedback was received and what changes will be made as a result.
How about you? When you survey your members or customers, do you provide them with the results of the survey? Do you tell them what you’re going to change based on the survey?