It's all about education, which for many associations means an LMS

One of the most significant trends that I’ve seen in the association market over the past two years is a dramatic increase on the value and offerings of education. Association members are demanding more and better educational opportunities. And of course, these offerings have to be at a relatively low price point, and have to be easily accessible, which in the most generic form means webinars and/or other forms of online learning.

As a result, I’m seeing more of my clients, of all sizes, looking at implementing some form of learning management system. And this has a variety of implications for associations:

  1. Choosing an appropriate LMS. The interesting thing about the LMS market is that it’s WAY bigger than the AMS market, because LMSes serve far more than the association market. LMSes are used across all industries, including higher ed, manufacturing, banking, and so on. So there are LOTS of options, which is both good and bad.
  2. In most cases, if an association implements a new LMS, they’re going to need some type of integration between the LMS and the AMS. Whether that’s just single-sign-on or something more in-depth, some integration is going to be required.
  3. Like all programs and technologies, this one won’t take care of itself. Just like an AMS, associations are going to need proper strategy for managing online learning and taking care of the LMS. This isn’t a technology that you plug in and it takes care of itself! (What technology really does?!?)

I’ve helped many associations work through these issues, so if your association is considering moving to online learning and/or implementing a new LMS, let’s talk.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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