Iterate or innovate?
When moving to a new association management system, there is often an implicit question of whether the move is for iteration or innovation. The beauty is, it can be both.
Iteration is doing the same things, but better. Innovation is doing new things that create new value.
For most of my clients, the focus is on iteration, for obvious reasons. Automating manual processes, eliminating unnecessary steps, improving the members' online experience; all of these are very common desires when migrating to a new AMS.
But new technology may also provide an opportunity for innovation. I've had clients create new programs or provide new services as a result of acquiring technology that allowed them the time and provided them the horsepower they needed to support the new programs.
So when you move to a new AMS (or any new technology), as you work through the iteration, ask yourself: What opportunities for innovation does this technology provide us?
![]()
Wes's Wednesday Wisdom Archives
All data requires active management
All data requires active management It’s a simple fact of data management that is often […]
Documentation is critical for consistency
Documentation is critical for consistency There are so many reasons why documenting your data management […]
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) […]
Opting out and communication preferences
Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]
Are you collecting mobile phone numbers? You should be.
Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the […]
Spend less time on data management and more on higher value activities
Spend less time on data management and more on higher value activities Data management is very […]
Change anything you want, except your name!
Change anything you want, except your name! This is an oldy but a goody, but […]
