“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”

“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”

I saw this line recently (“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”) and I chuckled because of how often I experience this with my clients.

I'll hear things from my clients like "Our data is really bad; I don't trust it at all," or "Every time we run this report we get a different result." But when I ask what they've done to address the problem, the answer is "Not much. We just know it's a problem."

The best time to start cleaning up your data was long ago. The second best time to start is today.

When you run across things like bad data or "broken" reports, take the time, at that moment, to try and figure out a solution to the problem.

CHANGE what you're doing, so you'll get better results next time.

Because if you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.

Wes's Wednesday Wisdom Archives

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Beware the automated “How did we do?” trap!

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Hindsight is 20/20

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Hindsight is 20/20 I’m currently working with a client that is moving from their legacy […]

Cheaper now; costlier later.

January 28, 2026

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The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear […]

Don’t forget to celebrate!

January 14, 2026

Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because […]

Three thoughts on duplicate records

January 7, 2026

Three thoughts on duplicate records Duplicate records are a reality in any database of any size, […]

Please don’t do this…

December 17, 2025

Please don’t do this… I’ve noticed a trend among online retailers that I want to […]

AI is perpetually patient

December 10, 2025

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]

User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their […]

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