New Article Posted – "I'm as engaged as I want to be."

I believe understanding and measuring member engagement is not a fad; it’s a critical part of every association’s long-term survival and relevance.

When associations measure member engagement, they discover that some portion of the membership (20%? 30%? 50%?) is not engaged at all and the natural tendency is to say “We need to do something to get these members engaged!”

It’s an understandable reaction, but in many cases, it may be a mistake to spend too much time and energy trying to get your disengaged members more engaged. And here’s why: some members won’t engage, but will always renew. Click here to read the rest of the article.

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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