I encounter people (often executive staff!) who perceive association management software (AMS) to be similar to other software products like MS Word. That is, they think of AMS software as the kind of software you buy, install, and use as you need it. Let’s face it, once you learn the key things you need to learn about Word (e.g., how to change fonts, how to set margins, and so on), you can use the product effectively forever.
But there’s a significant difference between database software and other types of software; in order to get the most value from your AMS, you have to actively manage the database. Click here to read the rest of the article.