New Article Posted – You Have to Actively Manage Your Database

I encounter people (often executive staff!) who perceive association management software (AMS) to be similar to other software products like MS Word. That is, they think of AMS software as the kind of software you buy, install, and use as you need it. Let’s face it, once you learn the key things you need to learn about Word (e.g., how to change fonts, how to set margins, and so on), you can use the product effectively forever.

But there’s a significant difference between database software and other types of software; in order to get the most value from your AMS, you have to actively manage the database. Click here to read the rest of the article.

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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