Business Intelligence Survey Results

I recently conducted an unscientific survey of association executives, asking them what their plans are for business intelligence. Of the 71 responses received, here were the results:

+ Only 15% said they have a business intelligence plan in place.

+ Thirteen percent said they will have one in place by the end of 2008.

+ Over a third responded that they have no plans for implementing a business intelligence initiative in 2008.

+ And finally, 1/3 of the respondents said “What the hell is business intelligence?”

So what does all of this mean to you? For starters, if you don’t have a BI plan in place, and you don’t have one planned for this year, you’re still in the majority. Fewer than 1/3 of the respondents will have one in place by the end of 2008.

This also means that there is still a lot of hype about business intelligence, but not a lot of reality…yet. But BI is real and your organization should be thinking about it, even if you’re not doing it yet.

So if you’re one of the majority, put it in your plans for 2009 to at least start discussing how BI might help your organization.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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