Be concise!
I started a monthly newsletter almost 25 years ago (which I recently discontinued). And almost six years ago I started writing these "Wednesday Wisdom" missives. I've received more compliments about my Wednesday Wisdom in six years than I have for my monthly newsletter in nearly 25 years ago.
Why? Because these missives are concise. They focus on a single, simple point. And as a result, they're "easier" to read than my longer monthly columns were.
Several readers have said some variation of "I know I can read this right away as opposed to setting it aside to read later, which I know I won't do." (One reader even told me: "Yours is the only newsletter that I don't immediately delete.")
What's this got to do with data management? Ultimately, everything we do involves communication. How we communicate with our members. How we communicate with our software vendors. How we communicate with other staff. That includes the data we collect and the data we use.
If we can be more concise in all of these communications, we're more likely to get our message across to whomever it is we're communicating with.
I've already gone on too long! Be concise.
Wes's Wednesday Wisdom Archives
Don’t miss obvious engagement data
Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]
All data requires active management
All data requires active management It’s a simple fact of data management that is often […]
Documentation is critical for consistency
Documentation is critical for consistency There are so many reasons why documenting your data management […]
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) […]
Opting out and communication preferences
Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]
Are you collecting mobile phone numbers? You should be.
Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the […]
Spend less time on data management and more on higher value activities
Spend less time on data management and more on higher value activities Data management is very […]