Are you providing opt-out information?

Recently I began receiving emails from a political advocacy organization that has views that are, shall we say, completely counter to mine. I suspect one of my "funny" friends may have signed me up.

That's all well and good, except that the emails don't provide any opt-out information. There is a link to their "privacy policy" on their web site which helpfully provides a link for signing up for their emails. But even this web page has no opt-out provision. I'm sorry, but I don't want your emails, and you need to provide me with a way to stop them from coming.

Are you doing this to your members and customers? I recently spoke at ASAE's Marketing & Membership Conference on managing opt-outs, and one of the points we made is that there are some communications that your members should not be able to opt out of. But the reality is, there are some communications that they should be able to opt out of. Are you giving them that option? Or are you just increasing their annoyance with you?

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Scroll to Top