Recently I began receiving emails from a political advocacy organization that has views that are, shall we say, completely counter to mine. I suspect one of my "funny" friends may have signed me up.
Are you doing this to your members and customers? I recently spoke at ASAE's Marketing & Membership Conference on managing opt-outs, and one of the points we made is that there are some communications that your members should not be able to opt out of. But the reality is, there are some communications that they should be able to opt out of. Are you giving them that option? Or are you just increasing their annoyance with you?