Amazon continues to Amaze

Regular readers of my blogs and articles know that I’m a huge fan of Amazon. I’ve been buying from Amazon for well over a decade now and they continue to impress me with the things they do. Here’s my recent experience:

I was searching for a specialized business book (a book on data analytics) and had read some reviews about some different titles. I came across a title that looked very interesting to me so I looked up the book. I didn’t really recognize the book but it definitely sounded interesting. Then I noted near the top of the screen the following words:

Ah ha! Turns out I purchased this book TWO YEARS ago, but had forgotten about it. I’m firmly convinced that had Amazon not told me this, there’s a good chance I would have ordered the book again.

This is remarkable for two reasons: 1) Amazon is instantly giving me information that is helpful to me and 2) this information is, technically, NOT helpful to Amazon (because they could have made another sale to me). That’s customer service of the highest order and yet another reason for me to sing Amazon’s praises.

What are you doing at your association to amaze your members and customers? Even little touches like these can make a big difference.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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