The challenge for Business Development managers using an AMS

One of the most common gripes I hear when I talk with business development staff within associations is that they don’t have enough time to enter data, and therefore don’t use the database. I think there are several things going on here:

  1. The system they are using MIGHT BE cumbersome.
  2. They’ve never developed a good system to work WITH their current database.
  3. They’re afraid of doing it, because real data might give answers they don’t want to hear.
  4. They’re being penny-wise and pound-foolish. Short-term it’s a pain to enter that data, long-term it has tremendous value.

So if you’ve got staff complaining about entering data in your database, take a look at this list and if any of these reasons fit. Each of these issues can be addressed; some involve technology, others involve behavior.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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