The challenge for Business Development managers using an AMS

One of the most common gripes I hear when I talk with business development staff within associations is that they don’t have enough time to enter data, and therefore don’t use the database. I think there are several things going on here:

  1. The system they are using MIGHT BE cumbersome.
  2. They’ve never developed a good system to work WITH their current database.
  3. They’re afraid of doing it, because real data might give answers they don’t want to hear.
  4. They’re being penny-wise and pound-foolish. Short-term it’s a pain to enter that data, long-term it has tremendous value.

So if you’ve got staff complaining about entering data in your database, take a look at this list and if any of these reasons fit. Each of these issues can be addressed; some involve technology, others involve behavior.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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