I'm always urging my clients to develop staff positions that focus on maintenance of the database. And I don't mean a dba in the traditional sense (i.e., one who tunes the system and keeps the technology running) but a staffer who is responsible for making the database work for the organization.
The National Defense Industrial Association recently advertised for a position called "Data Integrity Manager." You can read about it here: http://asi.careerhq.org/jobdetail.cfm?job=2536639
Hallelujah! Data integrity is crucial to long-term database success. By creating this position, NDIA not only sends the message that data integrity is important, but is improving the likelihood of success with their system. One of the primary reasons users stop using a system is their belief (accurate or unfounded) that "the data is wrong." With a staff person in charge, users can no longer hide behind this excuse. If the data is wrong, the Data Integrity Manager has a responsibility to make it right.