Quoted in CRMBuyer.com
I provided my thoughts on the Gartner CRM Summit these posts. But I was recently quoted on CRMBuyer.com for my thoughts on the conference. You can read that here.
Gartner CRM Summit 2007
Rants from Gartner
Other posts on the Cartner CRM Summit 2007 can be found here. Now that I’ve discussed all the take-aways from the Gartner CRM Summit, I have to rant about a couple of issues that came up during the conference (and offer kudos on one item). I’m putting on my meeting planning hat, here (and I …
Take-aways from Gartner, Part 6
Other posts on the Gartner CRM Summit 2007 can be found here. One of the Gartner presenters made the point that CRM strategy can be implemented without technology, but that without technology, it is not easily scalable. Put another way, while you can implement a good customer relationship management strategy on note cards, it’s going …
Take-aways from Gartner, Part 5
Note: This post is especially for Ben Martin. 😉 Other posts on the Cartner CRM Summit 2007 can be found here. Paul Greenberg, author of CRM at the Speed of Light, spoke on CRM 2.0 and how social networking must integrate with CRM strategy. The session had all the usual web 2.0 items, like blogs, …
Take-aways from Gartner, Part 4
Other posts on the Gartner CRM Summit 2007 can be found here. One of the Gartner presenters identified three areas where CRM implementations face the most “pain”: Employee Turnover Metrics Processes I think associations face these problems, as well, but to varying degrees. Employee turnover: Because AMS implementations can take so long (sometimes more than …
Take-aways from Gartner, Part 3
Other posts on the Cartner CRM Summit 2007 can be found here. A prediction from the Gartner conference: Up to 25% of CRM implementations in 2008 will be postponed due to human resource shortages. Simply put, there are not enough “CRM experts” available to meet the demand. The result will be not only delayed implementations, …
Take-aways from Gartner, Part 2
Other posts on the Gartner CRM Summit 2007 can be found here. According to one of the speakers during the Summit, there are only four possible goals for implementing a new CRM system: Increase revenue Decrease costs Enhance brand Improve customer loyalty Based on my experience, I’ve found that most associations implement new association management …
Take-aways from Gartner, Part 1
These next several posts will focus on issues raised during the Gartner CRM Conference Summit 2007 which I think are particularly applicable to the association market. In a session on "Lessons Learned" from 1000 CRM implementations, three points were identified as key success factors: Establish a project objective (i.e., why are you bothering with a …