Data Management

Welcome to the 20th Century! Airlines discover CRM

I read in the Wall St. Journal that US airlines have finally begun adopting some CRM (customer relationship management) tools and processes to help identify their best customers in order to provide better services. Hallelujah and welcome to the mid-1990s! That the airlines are only now adopting CRM principles is a testament to just how

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When should I hire full-time database help?

I get this question a lot from my clients, especially “smaller” clients (those under 25 staff). This issue becomes particularly relevant when the association has implemented a new organization-wide association management system for the first time. As a very general rule of thumb, I think once an organization has reached 25 staff, it’s time to

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