In his book Contagious, Jonah Berger discusses the concept of “social influence.” In short, social influence is a change in behavior in one person caused by another. You might call it peer pressure or normative pressure. Whatever you call it, it can have tremendous impact on how people behave.
Which is why it’s important to talk about your data and to talk positively about your data (assuming you can!). You need to socialize the idea that your organization’s data is important and it is of high quality. And it’s a message that needs to be reiterated as frequently as possible.
So are you talking about your data? You should be.