A New Blog You Should be Reading

My client and colleague Dave Martin of the Electronic Retailing Association has just launched a new blog called the Dirty Martini. Click here to view it.

I’ve added Dave’s blog to my RSS feed, because he has some really smart things to say about marketing in associations. And this post on “dirty data” is a great one (and not just because I’m mentioned!). Dave makes these great points:

  1. The data in an unmanaged database can get “dirty” very quickly.
  2. Dirty data can cost your organization thousands of dollars in direct costs. Dave gives a great example of saving $5,000 on mailings.
  3. Keep the process simple.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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