Last month I released the very first Association Data Management Benchmarking Survey. The survey features responses from nearly 170 associations of varying sizes, on a wide variety of data management issues. You can download your copy of the benchmarking survey here.
Here are my takeaways from the survey results:
One bit of good news: Most associations (67%) rate the accuracy of their data as good or excellent. That’s much higher than I would have expected, as many of the associations I talk with seem to think their data is in terrible shape. So maybe there is hope for us yet!
Not surprisingly, the areas where associations are weakest with data management is the pure administrative functions: documenting processes, training, and formalizing a data management team. If associations want to seriously leverage their data, they’re going to have to address these shortcomings in order to remain competitive. Associations will have to ensure staff are specifically assigned responsibility for maintaining the quality of the data, processes are documented, training is available, and disaster recovery plans are in place. Anything less is management malpractice.
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