I was pleased to hear from her and glad she asked, but was very dismayed that she had to ask this question. After all, she’s twice been a client of mine, and I’ve known her professionally for over a decade. Yet somehow, in all that time, I had never clearly communicated to her the kinds of services I provide.
Which made me wonder: How many of you, as association executives, simply assume that your members know, and understand, about all the services your organization offers (whether free of for-fee)? And more to the point, what should you be doing to make sure your members and customers know? Here are three suggestions:
My consulting mentor, Alan Weiss, frequently says “If you don’t blow your own horn, there is no music.” What are you doing about making your own music?
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