Clients and colleagues often ask me what the trends are in associations these days, especially as they relate to data management. Here are the trends I see across all sizes and types of associations.
A fun parlor game is arguing whether the available technology is driving these trends or if the trends are driving the technology (i.e., the technology is improving because associations are demanding it). In either case, the good news for associations is that today’s technology can support these needs. If you’re trying to implement one or more of these programs, make sure your technology can support it.
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