Blog: Wes’s thoughts, articles, and insights

My most recent posts

Dramatic change does not happen overnight

By Wes Trochlil | June 1, 2020

Dramatic change does not happen overnight Like most things in life, dramatic change does not happen overnight, and the same is true for improving data management. Slow gains add up fast, but there is no such thing as an “overnight success.” Identify one or two simple things you can improve in your data management. Very quickly …

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Engagement is measured by the customer

By Wes Trochlil | May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some …

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New Article Posted

By Wes Trochlil | April 17, 2020

I’ve posted a new article on managing volunteer data. Click here to read it. One thing that distinguishes associations from almost all of their for-profit competitors is volunteers. Whether it’s your board of directors, committee members, speakers, or writers, associations have a strategic advantage in that their “customers” are actually developing the products and services …

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New Article Posted

By Wes Trochlil | February 17, 2020

Over the course of my 20 years of consulting to associations, I’ve run into several situations where the association is moving from a completely custom system (often designed by someone on staff) to an off-the-shelf (OTS) system. (I’ve written before why associations should not build custom systems, but it happens!) While I wholeheartedly support moving …

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Two new articles

By Wes Trochlil | November 20, 2019

I’ve posted two new articles to my site. Click the link on each to read the article. What Causes Project Overruns Expressed Interest vs. Implied Interest

Older Posts

"Just because it's not optimal, doesn't mean it's not beneficial."

June 27, 2019

I’m a big fan of the author James Clear (https://jamesclear.com/) who writes about the formation of habits. I believe (good!) habits …

"Just because it's not optimal, doesn't mean it's not beneficial." Read More »

Look for small wins

June 23, 2019

One of the toughest things about system implementation is simply how long it takes to complete one. And so keeping …

Look for small wins Read More »

Close the loop!

June 13, 2019

If your association does a call for presentations for any of your events, do you provide feedback to those submitters …

Close the loop! Read More »

What's the Worst That Could Happen?

May 31, 2019

While it may sound flippant, when helping a client make a decision I’ll often ask “What’s the worst that can happen?” …

What's the Worst That Could Happen? Read More »

How often are you meeting with your AMS vendor?

May 23, 2019

I’ve written before about how your relationship with your vendor is much like a marriage. Can you imagine if you …

How often are you meeting with your AMS vendor? Read More »

It's all about expectations

May 9, 2019

A couple of weeks ago I had to go to the DMV to turn in some license plates and possibly …

It's all about expectations Read More »

Rhythm Software Enters the Fray…

May 3, 2019

I was pleasantly surprised to learn this week that Andrew Ryan and Jim Catts, formerly of MemberSuite, have co-founded a …

Rhythm Software Enters the Fray… Read More »

How I learned to love GDPR…

May 2, 2019

This month (May 2019) will bring the one year anniversary of GDPR. I was NOT a huge fan of GDPR …

How I learned to love GDPR… Read More »

How transparent are you?

April 25, 2019

When I work with clients, I’ll often use their website to find general information about the association, such as listings of …

How transparent are you? Read More »

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