Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Some Fascinating Data Management Statistics

I had not seen these stats before, but they are striking. From a 2004 Gartner report entitled "CRM Demands Data Cleansing" (http://www.gartner.com/DisplayDocument?ref=g_search&id=463228) a survey of 600 major enterprises in Australia, the UK, and the US: 75% of respondents reported significant problems as a result of defective data More than 50% incurred extra costs due to …

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IT Salary Survey

I received a complimentary copy of Global Knowledge's IT salary survey a couple of weeks ago. The survey covered over 1,600 IT professionals, and there were some interesting tidbits that may be relevant to the AMS world: Average salary for the title database admin/analyst was $74,263. Average salary for a project manager was $83,668. Overall for all …

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CRM is never done/It takes two years to get where you want to be

Gareth Herschel, research director at Gartner Inc, says: "There are two things to focus on to ensure CRM success. One is the notion that you are never done with CRM. Things are constantly evolving. The second notion is that it takes 18-24 months to change and reinforce the behavior of end users with new CRM …

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Upgrading to netFORUM 2.0

Avectra recently released version 2.0 of netFORUM and several of their existing clients are now working through the process of upgrading. Christy Gemuendt, Project Manager, Healthcare Assn. of NY State, had the following things to say about their upgrade (posted with her permission): Overall, the upgrade went very smoothly. There were very few "showstoppers" found …

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Another Data Management Position

Just saw a posting on the ASAE technology listserver advertising for a "Director position in the CRM and Decision Support Membership and Marketing Strategy group." Sure, it's a long title, but look at some of the job responsibilities: "…support the Association’s overall data strategy, including: improving data quality, expanding analytic capabilities, ensuring fact-based marketing decision …

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